Morgantown, W.VA. – Head football coach Neal Brown has been hinting for several weeks that the team’s Fifth Quarter program would be officially unveiled soon and this past week the university did just that. The West Virginia football program’s new venture, Fifth Quarter, is entirely about the setting up the future success of the players.
Brown’s team has already announced a partnership with Jeremy Darlow on brand creation and marketing for the players, but the team also has an affiliation with INFLCR (further help for brand-focused content creation).
The Fifth Quarter program focuses on five pillars: character development, leadership development, real life, career development, and social responsibility. Since landing in Morgantown, Brown has often talked about helping to prepare his players for life after football, and doing whatever he can do to ensure they are successful after wearing the Old Gold and Blue. Sixteen months into his tenure at West Virginia and Brown’s new initiative is allowing the head coach to make good on his word.
Another aspect of the Fifth Quarter program is the Bridge Program, which starts when a player arrives on campus, aids in getting a player settled into collegiate life and then helps to transition them to life after college as graduation nears.
Brown’s goal with the Fifth Quarter program is to further assist in building success in his players’ lives on and off the gridiron and ensuring success in life as future alumni of the program.